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PDF] Standardization and Adaptation of International Marketing Mix Activities: A Case Study | Semantic Scholar
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PDF] The fundamentals of standardizing global marketing strategy | Semantic Scholar
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![PDF] Standardization and Adaptation of International Marketing Mix Activities: A Case Study | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/834a71b0ca0e5b7d2dcc7752ef8ab777b0a54e4f/4-Table2-1.png "PDF] Standardization and Adaptation of International Marketing Mix Activities: A Case Study | Semantic Scholar")
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Standardizing or Adapting the Marketing Mix across Culture
Standardizing or Adapting the Marketing Mix across Culture
![PDF] Product standardization and adaptation in International Marketing : A case of McDonalds | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8b9916af0164521f8e4563fb15e50e3c7ba05faa/21-Figure3.3-1.png "PDF] Product standardization and adaptation in International Marketing : A case of McDonalds | Semantic Scholar")
PDF] Product standardization and adaptation in International Marketing : A case of McDonalds | Semantic Scholar
